Writing Dynamics™ (2 days)

Aims and content Writing Dynamics™ shows participants how to increase the impact of their writing by: Selecting an appropriate writing strategy Managing the reader's attention, and Using techniques that highlight the benefits for the reader  By the end of the workshop participants understand the Writing Dynamics™ concepts and techniques and are in a position to apply them to their daily writing.

Topics covered include: Focusing on the reader - who is your reader? What effect/action do you want from your document? Thinking creatively and logically  - using the cluster technique to get ideas onto paper quickly Selecting the most appropriate writing strategy and organising ideas for the greatest impact on the reader. Managing time - including managing interruptions, developing a routine and creating a writing rhythm Drafting quickly - developing thoughts and building momentum Using point-form technique - to make lists and data clearer and more concise Writing reports - how are they different?  How to manage a "team" report Proofreading - introducing commonly used editing marks and how they are used Editing for clarity, brevity and impact which includes: - Managing the Reader's Attention - Choosing the Best Words - Creating Energy by Choosing the Best Verb - Creating Movement with More Active Writing - Creating More Energy by Finding the Real Action - Achieving Visual Impact Creating effective e-mail Selling to the reader - using writing techniques that highlight benefits to the reader

Participant profile

Professionals from consulting, marketing, sales, PR, accounting, IT, advertising, the public sector and many other fields have attended.  The workshop is designed to help anyone who needs to write effectively as part of his or her daily routine. Participants write a wide variety of documents, including:
 

Letters Reports Position papers Newsletters Briefing notes Manuals/procedures Information for the public

Memos E-mail Proposals Business plans Reference guides Marketing materials Technical fact sheets

Workshop Materials

Every participant receives a copy of the Writing Dynamics™ workshop manual.
Each module contains objectives, theory, techniques, and lots of practice drills. Answers are included for each drill so participants can assess the results themselves, and complete drills at their own speed.

To find out more, please contact info@mentaction.com or click here.